Abel Garcia
Co-Founder
Originally from Los Angeles, Abel moved to Las Vegas to pursue his passion for creative marketing in the live entertainment industry. He began his career at Wynn Las Vegas, where he led marketing, digital, social media advertising and many innovative company-wide campaigns. He later worked for many entertainment leaders in entertainment and hospitality, including Allied Global Marketing, Improv, Palms Casino Resort and Drai’s Management Group. Now he is focused on dedicating his talents and experience to build value for his own company, Emotive and the company’s trusted clients.
“A creative marketer uses the power of advertising to
connect with people through art to produce real value.”
connect with people through art to produce real value.”
– Abel Garcia
Mark Frykholm
Co-Founder
Originally from the Seattle area, Mark graduated from George Fox University in 2005 before working as a social media marketer for Nike. Focusing on community engagement and strategy he established himself as a leader, taking part in global campaigns such as the 2012 Olympic #FindGreatness campaign and the 2014 World Cup #RiskEverything campaign. After four years at Nike he chose to go the agency side where he worked for Laundry Service 24/7 in Los Angeles as a digital marketing strategist for Beats by Dre. While at Laundry Service 24/7 he oversaw the GameSeven influencer network, day-to-day management, and led global campaigns such as #ChargedUp and the Euros 2016 #BeReady campaign. Three years later Mark was recruited to come to Las Vegas to join MGM Resort International as a social media manager. During his time there he led a team of five and managed eight properties on the Las Vegas Strip including the iconic MGM Grand, Mandalay Bay, and the most profitable arena in the US, T-Mobile.
“Hard work doesn’t equal success,
planning and execution does.”
planning and execution does.”
– Mark Frykholm